Pet Food Authentication
Pet owners consider their animals family members and demand the same product quality and safety they expect for themselves. This emotional connection makes counterfeit pet food particularly damaging—not just to brands but to the trust pet owners place in products they feed their beloved companions.
When counterfeit pet food causes illness or death, the emotional and reputational damage far exceeds any economic calculation. OET's partnership with the brand KURZ SCRIBOS delivers the authentication technology that pet food brands need.
The Growing Pet Food Market
Industry Scale:
- Global pet food market valued at over $110 billion, growing 5-6% annually
- Premium and super-premium segments growing fastest as owners seek better nutrition
- Specialty diets (grain-free, organic, prescription, fresh) command significant premiums
- E-commerce pet food sales expanding rapidly, creating new counterfeiting channels
Counterfeiting Risks in Pet Food
Nutritional Deficiency
Counterfeit pet foods may lack essential nutrients. Animals fed nutritionally inadequate food develop deficiencies affecting health, coat quality, energy levels, and lifespan.
Contamination
Fake pet foods produced without quality controls may contain pathogens, toxins, or contaminants. In 2024 alone, 17 pet food recalls occurred in the US market.
Ingredient Substitution
Premium pet foods specify high-quality protein sources. Counterfeits substitute cheaper alternatives—meat meals for fresh meat, fillers for quality ingredients.
Medication Interference
Prescription and veterinary diets require specific formulations. Counterfeits can interfere with treatment protocols.
ValiGate® Technology
The brand KURZ SCRIBOS developed ValiGate® to provide authentication that counterfeiters cannot defeat.
Uncopyable Security
Each ValiGate® code combines cryptographic uniqueness with physical security features.
Consumer Verification
Pet owners verify product authenticity using any smartphone before feeding to their animals.
Batch Tracking
Each code links to production batch information, enabling rapid response if quality issues arise.
Regulatory Compliance
United States
FDA regulates pet food under the Federal Food, Drug, and Cosmetic Act. FSMA includes specific animal food provisions. AAFCO establishes nutritional standards.
European Union
FEDIAF guidelines establish nutritional standards widely adopted across Europe. EU regulations require traceability throughout the supply chain.
Special Product Categories
Prescription Diets
Veterinary prescription diets for conditions like kidney disease, diabetes, and allergies require specific formulations. Authentication is particularly critical.
Fresh and Refrigerated Foods
Premium fresh pet food requires cold chain management. Authentication combined with production date tracking ensures freshness.
Treats and Supplements
Pet treats and nutritional supplements face counterfeiting similar to human products.
Application Options
EXPERIENCE VALIGATE® TECHNOLOGY
Protect beloved pets from counterfeit nutrition products. Request your free Experience Box with pet food authentication samples.
REQUEST YOUR FREE EXPERIENCE BOX →
As one of the exclusive application and sales partners of the brand KURZ SCRIBOS in Türkiye, OET provides complete technology infrastructure and local implementation expertise. Through this partnership, brands in Türkiye and beyond gain access to world-class anti-counterfeiting technologies that combine physical product security with digital intelligence.
Orijinal Etiket Teknoloji works for a world where only Good wins
