Beauty & Personal Care Authentication
The beauty industry faces a counterfeiting crisis unlike any other consumer sector. While counterfeit luxury goods cause primarily economic harm, fake cosmetics pose direct health risks to consumers. They may contain toxic ingredients, undisclosed allergens, or dangerous levels of regulated substances.
Through its partnership with the brand KURZ SCRIBOS, OET delivers authentication technology that counterfeiters cannot defeat—protecting both consumers and brand integrity.
The Hidden Dangers of Counterfeit Cosmetics
Counterfeit beauty products are not merely inferior copies; they can be genuinely dangerous. Laboratory analysis of seized counterfeits has revealed alarming contents.
Documented Hazards:
- Lead and mercury at toxic levels in fake lipsticks and skin lightening creams
- Arsenic and beryllium in counterfeit eyeshadows and foundations
- Harmful bacteria including E. coli and Staphylococcus in fake skincare products
- Undeclared allergens causing severe reactions in sensitive users
- Industrial-grade chemicals substituted for cosmetic-grade ingredients
Market Scale and Impact
- OECD estimates counterfeit cosmetics at $5.4 billion annually in international trade
- Premium skincare and luxury fragrances face counterfeiting rates exceeding 30% in some markets
- E-commerce platforms have become primary distribution channels for fake beauty products
- Social media marketplaces see proliferation of counterfeits sold as authentic
Product Categories at Risk
Premium Skincare
High-value serums, anti-aging treatments, and dermatological products command prices that make counterfeiting highly profitable. Counterfeiters replicate packaging with increasing sophistication while filling containers with ineffective or harmful formulations.
Color Cosmetics
Lipsticks, foundations, eyeshadows, and mascaras are counterfeited at massive scale. The intimate contact these products have with skin, eyes, and lips makes contaminated counterfeits particularly dangerous.
Fragrances
Luxury perfumes face perhaps the highest counterfeiting rates in the beauty sector. Fake fragrances may contain industrial solvents, methanol, or unlisted allergens.
Hair Care
Professional salon products and premium hair treatments are frequently counterfeited. Fake hair dyes and treatments can cause chemical burns, hair loss, and allergic reactions.
ValiGate®: Uncopyable Authentication
The brand KURZ SCRIBOS developed ValiGate® specifically to defeat sophisticated counterfeiters. Unlike standard security features that can be replicated, ValiGate® codes are physically and cryptographically impossible to copy.
Multi-Layer Security
- Unique Cryptographic Identity: Every code contains encrypted data that cannot be extracted or reproduced
- Physical Authentication: Microscopic features verified during scanning
- Dynamic Verification: SCRIBOS 360 tracks every scan, identifying suspicious patterns
SCRIBOS 360 Platform
Real-Time Authentication
Consumers verify product authenticity instantly using any smartphone. No app download required—standard camera functionality accesses the verification system.
Geographic Intelligence
The platform maps all verification activity, revealing distribution patterns and identifying potential counterfeiting hotspots.
Consumer Engagement
Post-authentication, consumers access product information, usage instructions, ingredient details, and promotional content.
Regional Regulatory Requirements
European Union
EU Regulation 1223/2009 establishes comprehensive requirements for cosmetic product safety, including product information files and responsible person designation.
Saudi Arabia and GCC
SFDA requires cosmetic products to comply with GSO 1943:2016 standards. Registration through SFDA platforms is mandatory for market access.
Turkey as a Bridge Market
Turkey's cosmetics regulations largely harmonize with EU requirements while maintaining relationships with Middle Eastern markets.
Application Options
OET provides flexible implementation options for beauty brands:
EXPERIENCE VALIGATE® TECHNOLOGY
See how premium beauty brands protect consumers from dangerous counterfeits. Request your free Experience Box with cosmetic authentication samples.
REQUEST YOUR FREE EXPERIENCE BOX →
As one of the exclusive application and sales partners of the brand KURZ SCRIBOS in Türkiye, OET provides complete technology infrastructure and local implementation expertise. Through this partnership, brands in Türkiye and beyond gain access to world-class anti-counterfeiting technologies that combine physical product security with digital intelligence.
Orijinal Etiket Teknoloji works for a world where only Good wins.
