Transparency, Effectiveness and Traceability in Licensing Processes
The licensed product market is growing rapidly worldwide. Sports club jerseys, products featuring film and TV characters, celebrity brands, and premium categories... This diversity makes licensing an important revenue stream for brands. However, along with the growing market, a lack of transparency, control difficulties, and counterfeiting risks are also increasing.
Key Challenges in Licensing Processes
The multi-stakeholder structure of licensed product manufacturing and distribution creates various challenges in the process.
Lack of transparency: The inability to track production quantities and sales locations of licensees leads to significant royalty losses for brand owners.
Multi-party structure: The complex structure involving licensors, licensees, manufacturers, distributors, software providers, and label suppliers makes information flow difficult.
Quality inconsistencies: Low-quality production in licensed products can damage brand reputation.
Regional violations: Sales in countries or regions not covered by the license agreement disrupt market order.
Counterfeit product risk: Products of popular brands can easily be counterfeited and infiltrate the market.
The common point of these problems is a lack of traceability. Without real-time control, it becomes inevitable for the licensing brand to experience both revenue loss and reputation damage.
Digital Control in Licensing Processes with OET
OET, as one of the exclusive application and sales partners of the brand KURZ SCRIBOS in Türkiye, offers two core technologies to the licensing ecosystem: ValiGate® technology and the SCRIBOS 360 platform. These two solutions create a transparent and auditable structure by providing both physical authentication and digital traceability in the licensing process.
Uncopyable Authentication with ValiGate® Technology
Each licensed product is protected with a unique identity where the uncopyable security structure is integrated into the QR code. Consumers, field teams, and retail employees can authenticate the product within seconds without downloading any application.
This structure enables:
Early detection of counterfeit production Quick visibility of unauthorized production attempts Consumers to confidently distinguish licensed products
Digital License Management with SCRIBOS 360
The SCRIBOS 360 platform enables digital tracking of all licensed products from production to point of sale. The platform analyzes every authentication together with location, time, and user behavior data to provide brands with clear insights.
SCRIBOS 360:
Makes licensees' production quantities transparently visible Detects regional violations and unauthorized sales points Flags price anomalies and inappropriate distribution behaviors Provides brands with a data-driven control mechanism that reduces royalty losses
A Powerful Feedback Network
Each QR authentication provides two benefits to the brand: deterrence against counterfeit products and valuable data about consumer behaviors. This data provides operational insights to the brand on many topics, from which region the licensed product attracts more interest to suspicious sales movements.
Conclusion: Trust, Transparency and Measurability
While the growth of the licensed product market creates great opportunities for brands, lack of transparency and oversight leads to significant losses. The partnership between OET and the brand KURZ SCRIBOS makes licensing processes secure, traceable, and measurable—protecting brands' revenues and reputation.
The technology preferred by the world's leading brands is now available through OET.
