How the Brand KURZ SCRIBOS Uses Artificial Intelligence
The New Standard for Data-Driven Brand Protection
The fight against counterfeiting begins with physical security features—but true effectiveness comes from analyzing the data generated by product verifications. Artificial intelligence transforms this data into actionable insights, enabling brands to detect risks quickly and accurately.
The brand KURZ SCRIBOS combines this approach with both physical authentication technologies and a powerful data analytics platform, establishing a new standard in brand protection.
Why is AI critical in brand protection?
According to the brand KURZ SCRIBOS, artificial intelligence is a powerful tool that enhances brand protection measures by supporting detection, prevention, and enforcement processes. As counterfeiting evolves simultaneously across physical and digital channels, AI offers brands a proactive approach.
This technology:
Makes counterfeit product entries visible at an early stage Identifies suspicious scanning patterns Maps high-risk regions Enables the creation of data-driven operational plans
With these capabilities, brands don't just react to counterfeiting incidents—they can anticipate and mitigate risks before they materialize.
How does the brand KURZ SCRIBOS use AI?
The brand KURZ SCRIBOS integrates AI into physical brand protection, particularly in the analysis of authentication data. Every product protected with ValiGate® technology generates data when scanned by consumers or field teams, which flows into the SCRIBOS 360 platform. This authentication data is then processed by AI to deliver meaningful insights.
On the SCRIBOS 360 platform, AI:
Distinguishes between authentic and counterfeit scans Detects abnormal authentication behaviors Displays counterfeiting hotspots through heat maps Identifies gray market movements and unauthorized distribution
These insights provide brands with concrete opportunities for action—from legal proceedings to field operations.
AI and SCRIBOS 360: A powerful ecosystem
AI demonstrates its true value when combined with accurate data. ValiGate® technology, developed by the brand KURZ SCRIBOS, provides unique physical authentication, while SCRIBOS 360 analyzes these verifications using AI to transform them into security, operational, and market insights for brands.
The result is a holistic brand protection model that makes counterfeiting risks visible at an early stage.
The OET Advantage
OET (Original Label Technology), as one of the exclusive application and sales partners of the brand KURZ SCRIBOS in Türkiye, brings ValiGate® technology, the SCRIBOS 360 data platform, and AI-powered brand protection infrastructure to the Turkish market.
Through this partnership, brands can:
Establish a measurable security layer against counterfeiting Monitor distribution networks in real time Detect risk zones at an early stage Achieve compliance with global standards such as the EU Digital Product Passport
In short, AI has become a powerful supporting tool in brand protection—enhancing detection, prevention, and enforcement capabilities.
With the technologies of the brand KURZ SCRIBOS and OET's application expertise, a new era in physical product security is beginning.
